KEEP IT SIMPLE
It may be tempting to put everything you can onto a banner stand, a display with too much information on it can lead to the stand looking overly cluttered and confusing and in turn could end up turning potential customers away.
Edit your text down to simple bulleted sentences and key messages. Think about what is the most important message to share with people and stick to that.
Remember, the job of your display is to start a conversation, not to do the talking for you.