KEEP IT SIMPLE
It may be tempting to put everything you can onto a banner stand, a display with too much information on it can lead to the stand looking overly cluttered and confusing and in turn could end up turning potential customers away.
Edit your text down to simple bulleted sentences and key messages. Think about what is the most important message to share with people and stick to that.
Remember, the job of your display is to start a conversation, not to do the talking for you.
A picture is worth a thousand words when time is of the essence. Choose big, high quality images that reflect what you want people to feel when they look at your brand.
Use your top of your stand to display your company logo and core message.
It is important to have your main message at eye level so whether this is your company slogan, an image of a product or your website, put it at the level that is most likely to grab someone’s attention as they walk past it.
Let colour be your friend when designing your roll-up stand. Colours can help to make you stand out at an exhibition but they must tie in and work well with your existing corporate colours and of course your logo.
It is also important to consider the impact of background colour of your roll-up stand in relation to text and images. All images and text must be clear and easy to read on your stand. Bright colours like red and orange can really grab the attention but be sure to avoid using yellow and white together as it will be really hard to make out any information, especially from distance.
CALL TO ACTION
Adding a call to action (CTA) increases interest in your display and promotes positive actions. Although most people will understand the importance of adding a USP when designing a display, they aren’t yet taking the next step and introducing a CTA. It’s not enough to include contact details or social media icons in the hope your audience will interact with you.
Put yourself in your visitor’s shoes. What do you want them to do? Talk to you in person? Call you? Visit your website? Follow your social media channels?
By introducing a CTA it clearly tells them about exactly what you’re asking them to do. It’s a small change, but it makes a big difference.